Fractional CMO & Marketing Consultant for the Wine, Spirits & CPG Industry
Hi! I'm Melanie. My firm specializes in helping wine, spirits and CPG brands identify growth opportunities, solve marketing challenges and develop impactful marketing strategies to drive revenue and results. I am a marketing leader and brand strategist that brings over 15 years of marketing experience in the beverage industry, ranging from start-ups to industry leading companies such as The Wine Group and GALLO. I have a proven track record of success in brand development and positioning, marketing strategy and brand management that brings impact and results. Let's Connect!
Fractional CMO/Marketing Lead
Marketing Strategy
Brand Marketing
Innovation & New Brand Development
Go-to-Market / Product Launch Strategy
LISTEN
discuss needs, pain points, business challenges, budget
LEARN
data deep dive, analyze business issues & opportunities
DEVELOP
uncover actionable insights & create tailored strategies, in partnership with client
IMPLEMENT
ensure effective implementation & strategic execution through ongoing collaboration